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Alpha Cybercup
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Alpha Cybercup

Alpha Cybercup
Services
Creative
Customer Journey Map
UX/UI Design
Adaptive
Front-end
Technology Stack
Vue
Rest API
Laravel
Figma
Task
Develop the branding for the tournament and design the landing page, email newsletters. Website layout and programming, integration with the Twitch service.
Solution
A website with a well-thought-out structure to make it convenient for all participant categories to register, receive information about tournaments, watch broadcasts, and vote for their favorite teams. 3D elements are actively used.
Services
Creative
Customer Journey Map
UX/UI Design
Adaptive
Front-end
Task
Develop the branding for the tournament and design the landing page, email newsletters. Website layout and programming, integration with the Twitch service.
Technology Stack
Vue
Rest API
Laravel
Figma
Solution
A website with a well-thought-out structure to make it convenient for all participant categories to register, receive information about tournaments, watch broadcasts, and vote for their favorite teams. 3D elements are actively used.
Tag line, svg, white
Description
In 2021, Alpha Bank organized and conducted a tournament in esports for its employees and their relatives for the first time.
The BONO team and the tournament organizer, Syberia Studio, created a unique promotional landing page with an internal pool and prize draw.
Alpha Cybercup
Alpha Cybercup
Alpha Cybercup
Tag line, svg, white
Process

The creative idea was based on Alpha Bank's 3D style, and the main challenge in the visual work was to combine recognizable gaming elements with the client's style. Out of 8 key visual concepts, the client chose one, which became the basis for the design of the landing page.

Alpha Cybercup
Alpha Cybercup
Alpha Cybercup
Tag line, svg, white
User Experience
Perhaps the most challenging section on the website was the one with tournament brackets.
To implement the structure of this section in design and development, several consultation sessions were required with the tournament organizer, Syberia Studio. The block visualizes the tournament bracket at all stages of the tournament and allows fans to place bets, participate in polls, and earn points.
Alpha Cybercup
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